Creativity G325 – Lois Moyes Evans
Creativity
refers to somebody creating something new (e.g. a product, solution, work of
art etc.) that has some kind of significant value, essentially, “making of the
old, rearranging of the new” (Bentley). What counts as ‘new’ may be different
to the individual creator, or to the society or domain within which the
creation occurs. What counts as “valuable” is similarly defined in a variety of
ways. Most people associate creativity with the fields of art and literature.
In those fields, originality is considered to be a sufficient condition for
creativity.
In
pre-production at AS I used digital technology for the research and developing
ideas of what I wanted to include in my music magazine, this includes using
Google for pre-existing music magazines which helped develop my ideas and
creativity for my own music magazine. I also used Photoshop in my
pre-production with my preliminary task of the ‘Haydon School’ magazine and
this was useful as it gave me a basic idea of the skills and features that I
would be able to use in my main task. It helped me to see what I would be able
to add to my raw images for my music magazine and features such as ‘sharpen’
and ‘blur’ to make some areas stand out more and I could test these on the
preliminary task to find the best effect before I added it to my main task. At
A2 pre-production in the planning for my music video of Tove Lo Habits, I used
a lot more links for the information that I have included in my work and this
is useful as it can show where different websites gave influenced my final
music video and how I have explored different areas of creativity. I also used
Microsoft Word a lot more as it can automatically find any grammar and spelling
mistakes which means that I save time and can spend more time on creating my video,
rather than worrying about going through and picking out all of the spelling
mistakes. A third piece of digital technology I used at pre-production at A2 is
the Canon camera which I used to take pictures of my actors, props, costumes
and locations which meant that I was able to see exactly what everyone was
going to wear, and how it would fit in with the rest of the scene. This meant
that when it came to the actual production I had all the planning for the video
covered and I knew where everything was going to go, and how it would fit in
with the indie pop, this helped my creativity as I could work around conventions
to explore different areas of my chosen genre.
In the
production stage at AS I used a range of different digital technologies which I
was capturing my images and this includes the camera shots that I was using for
my Canon camera as I stuck to mainly a mid-long shot to include within my music
magazine whereas when this advanced to A2 it seems as though I was more able to
look at a range of different camera shots, so that I could see what was the
most effective for different scenes that I wanted to shoot which helped my
creativity. I also had a lot more practise of how to use the camera for A2 compared
to AS as it seems that I was able to keep the clips a lot more precise to how I
wanted it, and could change features on the actual camera, whereas at AS I just
took the original photos and then left it to when I came to post-production to
what I had to edit on each photo which took up more time for my digipak and
music album advert. I think the reason I was more adventurous in A2 with the
way that I filmed was because I had looked at other theorists such as Jean
Baudrillard as he had the some ideas are
appropriate for music videos which helped and inspired my creativity of my music
magazine.
In post-production in the first year I used a range of different
software to create my music magazine and these include Photoshop and In-design
which advanced my creativity because of the range of features I had available.
I used a range of effects on Photoshop such as ‘Sharpen’ and ‘Blur’to make some
areas of my photos stand out more than the rest to create a focus on the main
image. These effects were useful on a music magazine as the focus would be on
the main artist on the front page, rather than what is around them, I found
this from conventions on an NME magazine which had the same layout which mine
did. I also stuck to a mainly mid-long shot for my music magazine front cover
as this is what I had seen from other music magazines such as Rolling Stone.
This changed in the second year as I started to look more deeply into what was
being shown in a music video and I could test more of a range of features in my
own video and Adobe Premiere contributed to this as it is a much more advanced
program which uses features such as transitions, titles, brightness and
exposure which when are set at the right level, create a very good pop effect.
I also used much more creativity in my evaluation at A2 as I used a combination
of platforms and then added sound that I had recorded as I think that if people
can hear what you are saying, it becomes a lot more effective and shows good
use of digital technology, you can also put more creativity into videos and
voice-overs as you can talk about separate topics which relate to your original
point whereas when you just write out the evaluation you just write what the
answer is.
In conclusion, I think the bigger range of digital technology
that I used for A2 helped the amount of creativity I was able to express.
